About

netRork LLC — AI strategy and implementation consulting for businesses ready to move beyond the hype.

I'm Joe Rork. I've spent 30 years building technology — telecom systems, cloud architecture, connected vehicles, software teams. I've shipped products used by millions of people and led engineering organizations through multiple technology transitions.

Now I help small and medium businesses navigate the AI transition. Not because AI is magic, but because I've seen what happens when organizations adopt powerful tools without understanding them. It's expensive and demoralizing.

I work with AI every day. Not as a futurist predicting what might happen, but as a practitioner using these tools to get real work done. I know what works, what doesn't, and how to tell the difference for your specific situation.