About

Local Journalism Matters

After more than two decades as a reporter and editor for local newspapers, and two years of successfully producing The 'Ville Magazine of Northville, I have decide to launch a new publication - the locally owned and produced The Rock - focused solely on what's going on in the Plymouth community.

We’re going to deliver it in a different manner than traditional newspapers and magazines use. We’re not going to charge subscription fees; instead, we’re going to mail it – free of charge – to every address in the Plymouth community. That’s a total of nearly 21,000 addresses in the 48170 zip code. This gives our advertisers more bang for their buck.

Studies show print media on the decline in many instances, so you might ask, “Why should I advertise?” The answer is simple: It’s all about the content. Our stories, photographs, and features are all about local events, local traditions, local teams, and, especially, about local people. That’s something readers are clamoring for, something they value.

There are studies that conclude readers trust print more than any other medium. Quality publications, especially local ones, keep them focused and engaged. That’s because people WANT to know what’s going on in their hometown – in their schools, in their local government, and with their neighbors. That’s what The Rock delivers each and every month.

Research tells us that advertising in publications with a loyal readership lends to the credibility of the advertiser. We consider our advertisers partners in this mission to keep our community informed about the local news that matters. Our staff of professional, award-winning journalists has been covering the communities including Plymouth for decades, which translates into quality content that keeps our readers engaged.